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Project Details
Project Details
Authored articles are now an age-old tradition in marketing. It might take years to bring you business, but the credibility that comes with being endorsed by media houses is unmatched. My client, though a start-up had a unique concept to sell. Every year air pollution is discussed in the media around the turning of the year, and then is forgotten. I came up with new ideas to keep the client in the news, wrote the articles on their behalf, pitched to the media and followed up until published.
Authored articles are now an age-old tradition in marketing. It might take years to bring you business, but the credibility that comes with being endorsed by media houses is unmatched. My client, though a start-up had a unique concept to sell. Every year air pollution is discussed in the media around the turning of the year, and then is forgotten. I came up with new ideas to keep the client in the news, wrote the articles on their behalf, pitched to the media and followed up until published.
Final Result
Final Result
Secured brand visibility and credibility through thought-leadership pieces in well-known publications.
Even though traditional media takes a long time to affect sales, the articles did help the brand win with investors.
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