Social Media Campaigns

Project Details

Social media is the most powerful marketing tool at the moment. Everyone is posting and tweeting hoping to go viral, but the amount of content on the internet is massive and that's why a brand needs strategy. My client had chose to maintain a 'sage' brand tone and focus social media posts on topical awareness and news trends.

Creative Process

My strategy involved research, pre-meditation of trends and preparedness. My social media calendar included 3 posts a week plus a buffer and linkedin stories. This kept us on schedule, always in the feed and always bringing in fresh topics of discussion. Depending on pre-meditated trends, I started SM campaigns for dust in summers, mold in monsoons or high pollution in winters. I managed to double their followers and engagement rate organically with just good content.

Social Media Calendars

Informational Posts

'Myth vs Fact' Campaign

'Humidity & Mold' Campaign

Final Result

• • Grew social media followers by 2X across Instagram, Facebook, LinkedIn & Twitter.

  • Maintained a “sage” marketing voice, ensuring credibility and trust.

  • Key Wins:

    • Created a viral post series on common air purifier issues, driving higher inbound queries.

    • Introduced a unique Mold & Humidity campaign, positioning the brand as an industry thought leader.

• Instagram Page: https://www.instagram.com/activebuildings.io/