Web Content

Project Details

Client's website needed a design and content change to establish brand weightage. I initiated a content redo to make the language simpler, more customer-friendly and SEO-friendly. The goal was to grab the interest of B2C as well as B2B customers.

Creative Process

From suggesting new tag lines to changing key words in our brand story for better SEO results, to segragating and categorizing content for both B2C and B2B via landing pages, I delivered before due time, working in close association with the design team to minimize back and forth.

End Result

• Transformed website copy to be simpler, engaging, and customer-friendly.

• Shifted the brand tone to be B2C-inclusive while maintaining a strong B2B presence.

• SEO Improvements:

  • Optimized key phrases to enhance search engine visibility.

  • Suggested new taglines and restructured content for higher readability.

• Outcome: Improved user experience and boosted web engagement.

• Live Website: www.activebuildings.io