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Project Details
Project Details
Blogs remain one of the best means for SEO in the digital world and bring more traffic to your website via browser searches. All long-form content has more room for keywords, but blogs allow fresh updations on your websites, adding new topics and bringing in more traffic through search engines.
Blogs remain one of the best means for SEO in the digital world and bring more traffic to your website via browser searches. All long-form content has more room for keywords, but blogs allow fresh updations on your websites, adding new topics and bringing in more traffic through search engines.
Creative Process
Creative Process
I updated old blogs for the client with a fresh set of keywords. Another creative strategy was to find another landing page for blogs that were not called "blogs". A section was added that focused strictly on the common air quality problems current customers had discussed with the sales teams - "Solutions by Issue". This brought in a new way to keep updating the webpages with SEO-friendly blogs and ensure and longer scrolling time on the website.
I updated old blogs for the client with a fresh set of keywords. Another creative strategy was to find another landing page for blogs that were not called "blogs". A section was added that focused strictly on the common air quality problems current customers had discussed with the sales teams - "Solutions by Issue". This brought in a new way to keep updating the webpages with SEO-friendly blogs and ensure and longer scrolling time on the website.
Final Result
Final Result
Researched & wrote engaging blogs that improved search ranking and site visits.
I did a revamp of SEO-optimized keywords in our older blogs.
I also added a new section to include the most common indoor air pollution-related problems, called Solutions by Issues
We saw a 40% jump in traffic after the new blogs section, and a huge reduction in our drop off rates.
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